Over the past two decades, I have worked at companies ranging in size from five to 50,000 employees, witnessing numerous projects where the results fell short of expectations despite significant budget investment. At the root of this issue lies a limited understanding of design; many companies view the designer's role merely as one of visual beautification. Yet, creating an aesthetically pleasing interface is only the most basic aspect of a designer's work. Product experience can be categorized into four levels: functional, usable, delightful, and desirable. The vast majority of internet products achieve only the first two stages—functionality and usability—struggling to reach the "delightful" stage. The essence of a superior user experience lies in ensuring a seamless, efficient, and enjoyable journey as users achieve their goals—an experience that can even exceed expectations. This is where a designer delivers true value. Through years of practice, I have cultivated mature design expertise and methodologies that can be directly implemented to empower your product.

A process is essentially a mechanism for standardizing and mapping out workflows that are complex, repetitive, or require extensive collaboration. If a "goal" indicates the destination, then a "process" represents the optimal roadmap to get there. Implementing effective processes within a company can drastically reduce unproductive communication and redundant work, leading to a significant leap in overall efficiency—an area in which I possess extensive management experience.